Anna Vo
Disclaimer: The following documents were completed as a part of the course MRK317: Integraeted Marketing Communication. All used clients were fictional and they were not consulted.
CGI'S NEW CLUB
IMC Plan
My team and I were in charge of creating an integrated marketing campaign for the Culinary Gourmet Institute's relaunch of its club. The club purpose's is not only to rebrand but also to reach a new market segment - professionals who wish to network with other business people over learning how to cook gourmet culinary food.
ONLIA CAMPAIGN
IMC Campaign Evaluation
Onlia is a new digital insurance platform that challenges the old concept of insurance being expensive. I chose this campaign due to its innovation in technology and a smart campaign that creates impression on the target audience. They are people who worry about safety but also want a reasonably-priced insurance package.
SOBEY'S
Client Brief
Sobeys Compliments is the company's most favorite private brand in the products portfolio. The goal is to represent Sobeys and create a client brief for the advertising work of Compliments.
My team and I were responsible for creating a complete, professional document that perfectly captured the idea of Compliments offering consumers high-quality products while having reasonable prices.