If you know this quote, you've probably heard of Seth Godin, an author, an entrepreneur and whose book I've first picked up during college, Permission Marketing. Just like the quote, the context of why people should care about your product or service is more important than what it does.

 

Since 2013, when I first became aware of advertising by watching 30s mid-show commercials on TV, I've been intrigued by the "why" behind each creative. Even now, I try to incorporate storytelling into conveying a brand message and compelling marketing strategy.