Anna Vo

• Develop media forecasts effectively for media budgets ranging from $100k - $1M annually  for clients in the Food & Beverage, CPG, Aviation, and Pharmaceutical industries by utilizing  understanding of budget management.

• Actively monitor SEM campaigns, achieving an average of 15% monthly increase in clicks and CTR for brand awareness campaigns and 25% MoM for conversion-tracking campaigns.

• Identify growth levers by benchmarking performance against industry competitors and implement search marketing strategies with strong accountability, in collaboration with Google and Microsoft advertising account managers.

• Apply A/B testing methodologies to different campaign types to identify optimization opportunities with compelling ads copies, targeted keywords and bid strategies that result in improved traffic, conversions and effective CPC or CPA.

• Communicate campaign insights on conversion and same-store visits metrics to clients by utilizing Looker Studio templates to solve problems of delivering key insights that align timely with client's business and marketing goals.

Paid Search Marketing Specialist