Spotify's Competitive Advantage in Using Memes in Global Campaigns

It gets excited every December when Spotify launches a new year of its Wrapped campaign. Beginning in 2017, the brand established a reputation for its annual Wrapped campaign, which targets both artists and listeners with personalized, interactive messages.

Using data creatively, the brand has strategically turned hardcore data into funny and entertaining memes that will intentionally excite viewers. Furthermore, it's a good way to increase engagement and keep the conversation going, as demonstrated by the famous tweets below.

Image by Junkee

Image by LatinAmerican Post | Juliana Rodríguez

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Take a look at some of the memes material that Spotify successfully used to engage with the audience and increase brand awareness.

Image by Spotify

Image by Spotify

Image by Spotify

Image by Spotify

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Sources:

https://musebycl.io/music/spotify-riffs-meme-culture-new-global-brand-campaign

https://junkee.com/spotify-wrapped-memes/233672

https://latinamericanpost.com/31263-spotify-wrapped-memes