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What Marketers Should Learn from Spotify Wrapped Campaigns

  • Writer: Anna Vo
    Anna Vo
  • Nov 5, 2021
  • 1 min read

Spotify has without a doubt one of the most innovative interactive campaigns in the world, utilizing data strategically. From what I have researched, below is my analysis of its "Wrapped" campaign and the key takeaways that marketers can use in their marketing strategies.





 
 
 

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